AD-MONITION: Are animal ‘portrayals’ in advertisements a new brand risk?

MATTHEW MILLER: What if the statement, ‘No animals were harmed during the making of this ad campaign’ is no longer good enough? That’s a question that CMOs and other brand shepherds may be pondering in the wake of a controversy over a recent Gucci campaign. The campaign, promoting a line of products for the Year … Continue reading AD-MONITION: Are animal ‘portrayals’ in advertisements a new brand risk?